Cosmocorp to revive beauty industry

Saturday, May 16, 2009 (The Mirror Pg 46)

By Rebecca Kwei
Cosmocorp Beauty Africa Event 2009, a series of activities to help the growth of the beauty industry in Africa and bring it up to date, will take place in Ghana in October this year.
The events are the Cosmocorp Beauty Fair, the Cosmocorp Beauty Workshop and Conference and the Cosmo-Prof Beauty Show.
According to the Local Organising Chair of Cosmocorp Beauty Africa, the event organisers, Mrs Nana-Achiaa Otu, upon careful analysis, it was discovered that the slow growth of the beauty industry in Africa was, among others, due to the lack of exposure, training expertise, merchandising and insufficient communication.
The event, she said, was thus to bring knowledge, passion and innovation to the service of beauty, new trends in the industry and celebrate skills and talents.
The Cosmocorp Beauty Fair scheduled for October 8 to 11, will take the form of an exhibition of cosmetic and hair products, equipment, perfumery and spa.
She said that was to afford those in the beauty industry, including distributors and manufacturers, the opportunity to showcase their products and the new trends in the Western world.
The Cosmocorp Beauty Workshop and Conference will seek to equip professionals in the beauty industry with the requisite skills and knowledge to excel in their business.
Mrs Otu said important topics such ‘Sterilisation’, ‘Business Management’, ‘How and when to use products and equipment’, ‘Hepatitis B’, among others, would be discussed.
“About 80 per cent of Ghana’s population find themselves in a salon or a barbering shop. So if the salon or barbering shop does not sterilise its equipment and there is any infection, you can imagine the number of people it will affect,” she stated.
The most exciting of the events is the Cosmo-Prof Beauty Show where competitions will be held for hair and beauty salons to demonstrate their skills and talents on stage.
The categories to be competed in are Best Hair Stylist, Best Make-up Artist, Best Nail Technician, Salon of the Year, Barbering Shop of the Year and Best Salon Worker.
Mrs Otu explained that competitions would be held in the regions and the winners in the various categories, except the Best Salon Worker, from each region would go to the finals.
For the Best Salon Worker, the public will register the contestants by means of sms votes which will be entered into a draw and 24 contestants selected.
The 24 contestants will then be housed to undertake various tasks and taken through eviction processes.
Mrs Otu, who is a cosmetologist, said registration for the various events would start in June and appealed to people in the beauty industry to look out for details in the dailies.
The Cosmocorp Beauty Africa Event 2009 is on the theme, “Where beauty meets trends to equal business”.